Extent disney being culprit in commodifying culture & traditions

Yes to a large extent, disney is the culprit. 


Out of the four characteristics of disneyifization, two of them, namely merchandising and performative labor, contains elements of standardization and commodifying. Merchandising is like the the duplicated production of tangible goods, sometimes mass production of its own licensed products that carried its brand like in the Suoi Tien case study, the souvenirs of the four sacred animals. This becomes a duplication of its cultural products and lose the original meaning of the sacred meaning. Performative labour is a more obvious cause in commodifying culture and traditions as cultural performances such as traditional dances are being performed at random timing to meet the needs and demand of tourists instead of at its original, appropriate time slot, which can be once a year.